Many home improvement companies have been slow come up with any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers door and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing being a prime example.
Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice point out that when faced having a choice of a new family saloon or some sort of Rolls Royce for on the same price, the choice, for many, is beckoning!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups and i was delighted to answer the call for your house improvement company in Devon that has for years and years been retailing UPVC doors and windows. They were interested in selling composite doors like the demand for them amongst local residents was growing quickly.
The principal basis for this was the fact that the pros in the upgrading industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the price switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of rivalry was announced were offering. Moving to the fast growing composite doors market seemed a good move but zox pro training system of outfitting a showroom was too high. So the first thing we did would be to get onto Google, find out who the players were in composite door manufacturing and supply and then back up for sale to the quality.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There perceived to be little distinction between the door manufacturers here as all of those approached had many years knowledge in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to note that with enhancing British Standards in the composite manufacturing industry, the manufacturing processes were extremely very.
Where some companies fell down though was when we asked them the were going to achieve to help us to sell items. The lack of promoting support, knowledge and training was truly shameful, indicative of your slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long term investment for share of the market has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to light. The ones that we chose as suppliers were easily recognisable as companies that placed heavy emphasis on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put would be to see which door manufacturers would assist us to stock a showroom with sample products, provide point of sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it cost several thousand pounds to outfit a new showroom and get initial customers, when we going to be ordering from tennis shoes suppliers for years, so why should they not share as start-up cost?
There were seven companies that were willing to help, either by proving a ‘credit’ within the cost of product samples or through proving samples regarding charge. Two companies totally outshined in conversation with and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by a lot of to end up being the market leader in the near future had obviously done their homework and deliver cutting-edge technology such with regard to own-brand website which retailers can use for in-home demonstrations also as advertising tool. This website has a design feature that allows potential purchasers to pick the style, colour and furnishings for their ideal door and the internet site shows the finished design and price instantly, even including world wide web ordering place.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA
(219) 663-2279